About Us

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At Ecolux Goods, we believe that every choice we make can create a ripple of positive impact—for people, for the planet, and for our shared future.

That’s why we’ve set out to create luxurious, sustainable products that are as meaningful as they are beautiful. Our 22k gold-dipped silver straws are more than just functional accessories—they represent our commitment to crafting with care, elevating everyday moments, and respecting the world we share.

We’re guided by values that run deep: Freedom, Impact, Integrity, Independence, Sustainability, Empowerment, Excellence, and Passion. These principles shape everything we do, from ethical sourcing to ensuring that each product contributes to meaningful change.

For us, sustainability isn’t a buzzword; it’s a responsibility. We work with ethical manufacturers, use recycled materials, and donate a portion of profits to initiatives like ocean conservation and supporting survivors of abuse. Because luxury should never come at the expense of the planet or the people who live on it.

Ecolux Goods is about more than products; it’s about purpose. Together, we’re building a future where elegance and ethics go hand in hand. Here’s to living boldly, beautifully, and mindfully. 

Freedom: Celebrate your freedom to live with authenticity.

Impact: Feel the power of making a difference.

Integrity: Trust in our commitment to our ethics.

Independence: Celebrate resilience and self-expression.

Sustainability: Enjoy luxury that respects the planet.

Empowerment: Be empowered to live boldly. 

Excellence: Elevating every detail, from craftsmanship to impact. 

Passion: We are driven by purpose.

Growing up in the mountains of Mi-Wuk Village, California, Lael, a resilient entrepreneur, discovered her love for nature and craftsmanship. Overcoming a past marked by abuse, the ocean became her refuge, offering stability and peace amidst life's chaos. Her travels around the world led her to San Diego, where she decided to establish her brand. The sea, symbolizing humility, grounding, liberation, and the essence of life, inspired her product line, which reflects her journey of resilience and authenticity. Crafted with care and sustainability, her brand invites others to embrace their adventures and find strength and healing in nature's transformative power.

In line with her mission, Lael pledges to donate 10% of the profits to ocean conservation initiatives and communities supporting abuse survivors. These funds empower organizations dedicated to preserving the ocean's beauty and providing survivors access to courses for financial independence. Through our supply chain and relationship with our manufacturer, we also contribute to supplying food, shelter, and education to the miners of Ecolux silver in India.

With every purchase, customers become ambassadors of change, spreading awareness about sustainability and the urgent need for ocean preservation and supporting abuse survivors. Lael's vision is to inspire others to align purpose with profit, creating a transformative wave that heals the Earth and safeguards its delicate life.